BEST PRACTICES: Reputation Management & Business Ethics


< Back to overview

Measure and communicate your improvements

Many stakeholders –clients, investors, as well as employees– are interested in what rental companies are doing in the area of sustainability. By letting them know what they stand for, rental businesses will not only open the door to potential business benefits; they might even encourage others to get involved or follow.

Suggested actions for rental companies

  • Develop a sustainability strategy based on ISO 26000.
  • Set smart goals and KPIs to measure progress.
  • Report improvements based on the GRI Sustainability Reporting Guidelines 
  • Customize communications towards stakeholders.